peachy.

We are an app that allows users to research and curate guides that will help them seamlessly move to San Francisco, by finding finding places specific to their needs and relying on the knowledge of locals.

// ABOUT

To give users an easy transition by providing the tools that will encourage a knowledge and excitement.

// OUR MISSION

KICK OFF

understanding the problem & setting the goals

GOALS

// BUSINESS

Use our platform to drive profit and user adoption by teaming up with local businesses, as well as the local Ikea and Target, to create buying opportunities between new users and the establishments.

// PRODUCT

Create a delightful experience that encourages knowledge growth of local practices within San Francisco, while simultaneously creating relationships between local businesses and consumers.

First time movers to San Francisco want to have the best experience upon arriving to city, however, finding proper resources to transition and learn local practices can be hard to navigate without the right knowledge.

THE PROBLEM

CUSTOMER INTRODUCTIONS

// The Grad Student

"I've been to many cities, but this is my first time moving to the United States. I have to do everything on my own so I need extra help from technology to adjust."

Lifestyle

25 Years Old

International Student

Has a B.A. in Graphic Design

Single

Lives in an Efficiency Studio

Doesn't drive

 

Needs/Goals

Opportunities to Save

Local knowledge

Personalization

Tips on moving

 

 

Behaviors

Always Busy with School

Likes to Explore the City for Fun

Uses the Bus

Has to Have GPS Open

Searches for Jobs Everyday

Shops at Stores Closet to Her

Orders Online

Looks for Best Deals to Save

Attends Low Key Events

Studies at School For Better Work Environment and Motivation

Avoids the Tenderloin

 

// The Freshman

"I' am so excited to start my independence and journey. My parents are helping me move, but I still need help navigating the pressures of living on my own in a new city and country"

Lifestyle

18 Years Old

International Student

Fresh out of highschool

Single

Lives in a dorm

Doesn't drive

 

Needs/Goals

Find the coolest places in the city

Learn how to use public transportation

Safety tips

Area descriptions for knowledge

Opportunities to spend less money

 

 

Behaviors

Explores with friends

Uses phone for everything

Doesn't cook

Eats out

Is frequently with people

Goes to trendier areas

Avoids the tenderloin

Has to know what's poppin

 

Assumptions

All persona's have an idea of San Francisco before coming and are pleased with their experience upon arriving.

 

All persona's know where to eat or use other apps to search for local restaurants

Knowledge of popular sites and activities are widely spread and easily accessible.

starting with interviews

Research

 Process

and tons of stickies

LEARNING

GOAL

All interviewees displayed concern or a need for more knowledge on what to expect life in the city to be like. So, is there a way to ensure new movers have a good understanding of what to expect upon arrival and measures they can take to create a delightful experience?

 

 

Video Call

a quote goes here

I'm always searching for the best coffee in my area

In Person

Downtown here is way different then downtown in cities that I've been to.

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USER QUOTES

When we first got here we     stayed near Dolores Park. So we just randomly around the area for food. It was nice but I wish I knew more places to go beforehand since my parents came as well.

It's taking time for me to adjust to the city. I wasn't sure what to expect when moving here from Singapore

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I moved here from Jordan and am used to the downtown of cities being special, clean and expensive. However, I was shocked to see that SF is different and that there were so many homeless and especially a lot of open drug use.

I asked my friends who've been here before, what places I should check out. I wasn't that intrigued by their choices. Guess I should have checked beforehand.

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SYNTHESIS & PATTERNS

figuring out the puzzle

User Interview 1

User Interview 3

User Interview 4

User Interview 2

WHAT DOES THIS MEAN?

1

New residents to San Francisco need an honest look at living downtown and what to expect.

2

There is a great need for finding local establishments, especially for food and restaurants.

3

Giving our persona's that experience before their arrival will give them a more delightful and peachy move.

//

LEARNINGS

Arriving to San Francisco can be an overwhelming experience that users are not used to or expect.

All Persona's searched for places to eat on Google or asked friends where to go, but weren't knowledgeable of local gems  around them.

Persona's found it hard to find certain sites and still have yet to see popular San Francisco landmarks, besides Dolores Park and the Golden Gate Bridge.

INSIGHTS & LEARNINGS

Pair them up!

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ASSUMPTIONS

All persona's have an idea of San Francisco before coming and are pleased with their experience upon arriving.

 

All persona's know where to eat or use other apps to search for local restaurants

Knowledge of popular sites and activities are widely spread and easily accessible.

VALIDATED
PROBLEM STATEMENT

We learned that the first time visitor to SF didn't have the needs we initially thought. First time visitors usually have set out an itinerary of what they would like to do on their visit. They utilize resources before they come, so they have no need for researching places while here.

 

Here's the problem, first time movers are seeking for a more seamless move to the city. First time movers want to experience the city as if they have been living here. We have found that movers would like to avoid the tourist traps and utilize their resources to find more locally known businesses, practices, and establishments.

 

Creating Solutions

&

Testing them

Initial Screens & Assumptions

// Navigation

Users would enjoy a "Pinterest" like navigation system for quick saving attributes

// Social Aspect

Users want a social aspect to add their own postings and share with other users on the app.

// Creating Guides

Saving an item to a guide is a clear step that doesn't confuse the users. It is also clear that saving an item to a guide doesn't take you away from the sub-category grid.

More Testing,

More alterations

Let's try again

our first interviewee loves the concept!

Time to revisit the drawing board

WHAT DOES THIS MEAN?

1

Users would prefer the app to be streamlined specifically for creating collections and viewing reviews, however we can leave room for growth into social.

2

Keeping the app simple adds delight to the user and gives them more time for instant browsing and saving.

3

Key features like search, favorite and location are important to this app and adds that extra functional purpose.

LEARNINGS

Users aren't interested in friending people on the app or sharing their own posts. They're mainly interested in finding places near them and seeing reveiws.

Sticking with a standard type of navigation leads to a clear and seamless user experience and doesn't require prompting.

Although automatically filtering by location was a success, users still like the option to search using general key words and phrases.

INSIGHTS & LEARNINGS

ASSUMPTIONS

Users would want a social aspect to their app experience, including sharing and creating their own posts.

 

A new type of navigation would be intriguing and enticing for new users.

Due to curating places by location a search option isn't really necessary.

AMPING UP THE FIDELITY

Making it pretty

A PEACHY SOLUTION

browse, favorite, save... enjoy

& THE END RESULT

THANK YOU!

Stay Peachy