Product Designer
UX Instructor
Typographer
Illustrator
Methods & more:
/// SERVICES
talks
• GOALS/RISKS SETTING
• ENGAGEMENT PLANS
• ASSUMPTION VALIDATION
• EVALUATIVE RESEARCH
• CONTEXTUAL INQUIRIES
• GENERATIVE RESEARCH
• SYNTHESIS & THEMES
• FACILITATION TECHNIQUES
• USER TESTING STRATEGIES
• LEAN UX
• AGILE & XP
• SERVICE DESIGN
• SERVICE BLUEPRINTS
• JOURNEY MODELING
• PERSONAS & SCENARIOS
• COMPONENT RE-USAGE
• STYLE GUIDES
• PAIR DESIGN
• RETROS
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What are the goals?
What are the problems & assumptions?
Lets talk to the users/customers?
Synthesize & theme learnings.
What are the user needs & validations?
How do we solve the user needs?
Experiment and validate hypothesis.
Create the interaction model.
Test prototypes & increase design fidelity.
Collaborate with PM'S, engineers and execute.
Build, measure, learn and repeat.
the
Process
FOUNDER OF
letterlapse.com
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TEACHER AT
Academy of Art SF
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FORMER DESIGNER AT
Pivotal Labs
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BUY STUFF AT
letterlapsestore.com
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OWNER OF
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UXhoney.com
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One Sheet
• • •
BIZ NEED
(PM)
Product
Decisions
Here
USER NEED
(DESIGN)
FEASIBILITY
(ENGINEERING)
What most
people see
& react to
Visual Design
Interaction Design
Need Architecture
Concept
The fidelity
of the design
gets higher
as we move
up the iceberg
BOIL THE OCEAN TRACK
USABLE SOLUTION TRACK
Delight
Valuable
Usable
Feasible
NOT THIS.
DO THIS.
DESIGN THINKING
SPRINT
the
- CASE STUDY -
Outline
BEST PRACTICES
User Testing
THE
& CLUSTERING
PERSONAS & INTERVIEW
SCRIPTS
More Work
Client
BARNS & NOBLE
Product
A web experience for book publishers, aspiring authors and craft hobbyist to upload, proof, and ship physical books for selling or keepsake purposes.
My role
Lead discovery, research, solution testing and create design deliverables while collaborating with stakeholders, product managers and engineers.
Client
U.S. Government
Product
A responsive web application that
allows someone to compare their
current medicines to a new medicine
and know if it's safe to take.
My role
Lead research, concept development, solution testing, and create design deliverables while collaborating with product managers and engineers.
Client
ANOVA
Product
The Anova app allows you to connect your phone to the Anova Sous Vide cooker and cook remotely via wifi
and bluetooth.
My role
Do assumption validations through research, identify user needs and map these needs to features. After research
I my responsibility was to design, test & validate the functionality a feature set for an IOS application.
Client
SHEET MUSIC PLUS
Product
My role
Songmonkey.io is a gamified way to learn how to play popular songs on
the piano all while having fun.
Conduct research, lead workshops, create & test prototypes. I also collaborated with one another designer, two product managers, four engineers, and one client/stakeholder.
