THE PROCESS

 

One Sheet

• • •

What are the goals?

What are the problems & assumptions?

surprise me?

surprise me?

Lets talk to the users/customers?

Synthesize & theme learnings.

What are the user needs & validations?

How do we solve the user needs?

Experiment and validate hypothesis.

Create the interaction model.

Test prototypes & increase design fidelity.

Collaborate with PM'S, engineers and execute.

Build, measure, learn and repeat.

Process

 

the

 

/// SERVICES

UX RESEARCH

INTERACTION DESIGN

VISUAL DESIGN

UX CONSULTING

BRANDING & ILLUSTRATION

 

/// CLIENTS

BOEING

BARNES & NOBLES

THE GAP
SHEET MUSIC PLUS

SONY

THE HOME DEPOT

SAFEWAY

CORELOGICS

AMEX
ADOBE

SUNRUN

AETNA

UCSF RESEARCH LAB

UNITED STATES AIR FORCE

AA

years

12

 

EXPERIENCE

Methods & more:

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                                      - - - - - - - - - - - - -  - - - - - - - - - - - - - - - - - - - - - - - - - - - -

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GOALS/RISKS SETTING

ENGAGEMENT PLANS

ASSUMPTION VALIDATION

EVALUATIVE RESEARCH

CONTEXTUAL INQUIRIES

GENERATIVE RESEARCH

SYNTHESIS & THEMES

FACILITATION TECHNIQUES

USER TESTING STRATEGIES

LEAN UX

AGILE & XP

SERVICE DESIGN

SERVICE BLUEPRINTS

JOURNEY MODELING

PERSONAS & SCENARIOS

COMPONENT RE-USAGE

STYLE GUIDES

PAIR DESIGN

RETROS

 

 

AARON
LAWRENCE

Product Designer

UX Instructor

Typographer

Illustrator

FOUNDER OF

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letterlapse.com

TEACHER AT

Academy of Art SF

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DESIGNER AT

Pivotal Labs

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BUY STUFF AT

letterlapsestore.com

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OWNER OF

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UXhoney.com

MOST VIEWED VIDEO
ON INSTAGRAM EVER
350,486,566 + VIEWS

Click to see how

• •

• •

• • • •

• • • •

UX

AARON LAWRENCE

• • •

• • •

PROCESS DIAGRAMS

• • •

BIZ NEED

(PM)

USER NEED

(DESIGN)

FOCUS ON THE TEAM

not the outcome

FOCUS ON PROCESS

not the deliverables

Product

Decisions

Here

FEASIBILITY

(ENGINEERING)

THE UX ICEBERG

 

 

What most
people see

and react to

Visual Design

Interaction Design

Need Architecture

Concept

The fidelity
of the design gets higher as we move up the iceberg

The UX Iceberg

 

 

This points out that most people tend to see and react to the visual work done in a product design because the tip of the iceberg is the most exposed visual element, while the rest of the work that goes into a product is invisible or not apparent right away. The story of our work isn’t just the visual polish but the entire process that goes into an MVP.

THE MVP

(minimum viable product)

 

 

 

 

“Boiling the ocean” is a common term used to communicate that a team or project is doing too many things. It’s best practices to start with one important problem to solve with software. By starting small and scaling up to the ocean, first through coffee, a cup of soup, hot tub, etc. This allows us to work fast and focus on the smallest, most valuable work first and expand from there.

_____________

BOIL THE OCEAN TRACK

USABLE SOLUTION TRACK

ASSUMPTION VALIDATION

 

 

THE MVP PYRAMID SLICE

 

 

Delight

Valuable

Usable

Feasible

DO THIS.

NOT THIS.

MORE

• • •

Case Studies

Client

Product

My role

BARNES & NOBLE

A web experience for book publishers, aspiring authors and craft hobbyist to upload, proof, and ship physical books for selling or keepsake purposes.

Lead discovery, research, solution testing and create design deliverables while collaborating with stakeholders, product managers and engineers.

 

Client

Product

My role

U.S. GOVERNMENT

A responsive web application that
allows someone to compare their
current medicines to a new medicine
and know if it's safe to take.

Lead research, concept development, solution testing, and create design deliverables while collaborating with product managers and engineers.

 

More Work

• • •

THE TALKS

• • •

ux process

typography

DESIGN THINKING

SPRINT

 

 DESIGN

SYSTEM

THE

PERSONAS & INTERVIEW

SCRIPTS

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BEST PRACTICES
User Testing

- CASE STUDY -

Outline

the

 

 SYNTHESIS

& CLUSTERING

THE

GO